Trending Social Media Platforms For Digital Marketing in 2023

 Trending Social Media Platforms For Digital Marketing in 2023

Social media platforms are like the highways for the recent digital marketing tactics. Your marketing performance depends on the social media platform you use.

Marketers have many options such as Facebook, Instagram, Twitter, TikTok, LinkedIn, etc. But to reach the target audience for your product or service, you need to be selective while choosing these platforms.

Since the industry is changing so rapidly, it is becoming increasingly tough to keep up with the digital marketing trends. Managing a successful digital marketing campaign has many moving parts — so holding on to each is a real challenge.

Here are some of the trending social media platforms that might help you to spread out your business.

Facebook

If we talk about social media platforms, some engaging information arises. Bangladesh has 50 million active social media users, and this number is increasing each year. Facebook is a growing legend in terms of advertising or marketing in Bangladesh. There are currently about 45 million active Facebook users, which is 90% of the total internet users.

The stats show how effective Facebook can be as an advertising medium. Facebook is one of the vital platforms for small businesses and startups. You can use a Facebook Business Page to connect with customers and provide information about your business, products, services, and upcoming events.

YouTube

YouTube is another popular platform that is growing without any limits. YouTube is regularly updating its features to facilitate its users. Recently it updated Studio Editor, which is good news for the video content creators. Besides, YouTube Shorts are very popular nowadays.

Now let’s go through some stats. YouTube has more than 35 million users in Bangladesh and YouTube ads reach 65.6% of the country’s internet users. Besides, it engages about 1.7 billion new users per month globally. It is the second-largest platform for advertising apart from Bangladesh.

Instagram

Among the social media platforms in Bangladesh, Instagram is the most luxurious one. Instagram advertising can engage quality customers and generate quality leads for your business.

Instagram has over 800 million unique monthly users. Not only does this provide your brand with another way to communicate with your customers, but many people have had success making direct transactions using the site.

The Bangladeshi population has approximately 4.5 million active Instagram users, and the number is continuously increasing. Instagram ad reach is getting very effective in Bangladesh. And the audience or consumers of Bangladesh trust Instagram more than other platforms in recent times. If the positive graph continues, Instagram will overtake other platforms very soon.

TikTok

TikTok is the new growing legend on the global platform. TikTok has a large user base and allows individuals and businesses to have their videos become viral, which is no small feat in the social media world. TikTok is a platform that marketers need to take seriously, according to global digital marketers.

Bangladesh does not have a significant number of TikTok users, but the app is gaining popularity worldwide. Since they only started their journey five years ago, it is a new platform. But its recent growth has sparked a response among many digital marketers.

These social media platforms are currently dominating the advertising strategy of digital marketing in Bangladesh and will do so for the next few years as well. Digital marketers need to consider this with a close look.

Trending social media platforms always help you to grab your target customers. So, keep going like this!